Skims has gained popularity for its innovative products, sleek branding, and inclusive approach to sizing diversity. The brand has leveraged Kim Kardashian’s celebrity status and social media influence to reach a broad audience and establish itself as a leader in the shapewear and loungewear market.
Skims Innovative Marketing Techniques Read More
Marketing Insights, Marketing TrendsEven if you are not a big football fan, you know that the Super Bowl is a huge event nationwide. Whether that be the two rivalry football teams playing against each other, the halftime show, or the commercials! There is something unique about one day during a big event on television where the commercials are extra special.
Super Bowl Ads Contributions to Marketing Read More
Marketing Insights, Marketing TrendsTikTok Shop’s popularity is increasing making a big impact in the world of marketing. TikTok Shop is a feature within the TikTok app that allows users to discover and purchase products directly from the platform.
TikTok Shop and Marketing Read More
Marketing InsightsFebruary is Black History Month, where we pay tribute and honor the many generations of African Americans who fought and struggled throughout U.S. history. In honor of Black History Month, this blog will focus on a few of the many black individuals who made significant contributions in the marketing world across different industries.
Black Leaders in Marketing Read More
Marketing InsightsJoin AMA UT on Tuesday, January 30th from 5 pm to 9 pm at Chipotle to help fundraise for a special event. All proceeds will go to the annual International Collegiate Conference that AMA National hosts in New Orleans. The ICC is an extremely valuable event with many resources to help students become better equipped in professional marketing.
AMA Fundraiser For ICC Read More
AMA UT, Marketing InsightsHello, AMAzing readers! Today we’ll be going through how marketers draw customers in with little psychological tactics. When you usually think of marketing a product, the main idea is how to engage your product with consumers the best.
Psychology of Marketing Read More
Marketing InsightsHey, AMAzing readers! Today we’ll be discussing the importance of social media marketing and how it can benefit you in your career. Let’s get started! Over the years, the world of marketing has grown to become diverse in its practices across the world.
Social Media Marketing Read More
Marketing InsightsThe world of Artificial Intelligence has been growing rapidly right before our eyes. With resources like virtual assistants (Siri, Alexa, Google), image and facial recognition, and new chatbots like ChatGPT that can provide you with instant answers to your questions. The emergence of AI has been making everyday tasks easier for people.
Impacts of Artificial Intelligence in Marketing Read More
Marketing InsightsWhen most people think about marketing, they think about advertisement for a popular brand whether that be on social media or a commercial. However, the wonderful thing about the marketing world is how versatile it is! Really, the possibilities are endless.
How Marketing Varies Across Industries Read More
Marketing InsightsAs a college student, your focus is on academics, but it is important to realize that involvement outside of the classroom can improve your overall college experience. Participation in extracurricular activities, clubs, organizations, and community offers many benefits.
Why Involvement Matters for College Students Read More
Career Development, Marketing Insights
