Hello AMAzing readers! This month marked the 60th annual Super Bowl, considered the most expensive advertising stage in the United States. With 30-second commercials priced around $8 million, brands had to rely on strong marketing strategies to make an impact. The most effective campaigns focused on influencers, social media, and […]
Playing the Marketing Game: Super Bowl 2026 Read More
Marketing InsightsMarketing Skills Employers Look For Hello AMAzing readers, as marketing students, we are gearing up for a future that’s changing fast, and the skillset employers want is evolving with it. In 2025, three major skill areas are rising to the top: data literacy and analytics, AI and technology integration, and
Marketing Skills Employers Look For Read More
Career Development, Marketing InsightsThe Rise of Personal Branding: How College Students Can Market Themselves Before Graduation Hello AMAzing readers! In today’s fast-paced digital world, a strong personal brand has become just as important as the diploma you earn. Employers no longer rely solely on resumes and cover letters, but they want to see
Gap vs. American Eagle: The Denim Showdown Hi AMAzing readers, over the past few weeks, denim ads have dominated the online conversation – and not all for the same reasons. American Eagle’s Sydney Sweeney campaign went viral, but not just for its sleek visuals or star celebrity. Instead, it stirred
Gap vs. American Eagle: The Denim Showdown Read More
AMA UT, Marketing Insights, Marketing TrendsMarketing Fails The Cringiest Campaigns in History Hello AMAzing readers! Marketing is an extremely powerful tool. The right campaign can make you fall in love with a brand or buy a product you don’t need. However, marketing can also have its mess-ups. Looking back at marketing failures allows you to
Marketing Tactics Behind The Severance Season 2 Pop-Up Hi AMAzing readers! The makers of Severance took their promotion to another level. Located in one of the busiest places in the world, Grand Central Station, the pop-up featured a replica of the dystopian office space in the show. The set was
Severance Season 2 Pop-Up at Grand Central Station Read More
Marketing Insights, Marketing TrendsViral Marketing Hacks Hello AMAzing readers! In today’s fast-paced digital world, brands are constantly needing customers’ attention. It is hard to break through the thick walls of media to truly go viral. Campaigns like Wendy’s Twitter roasts and Oreo’s iconic Super Bowl blackout tweet have caught the attention of audiences
Viral Marketing Hacks Read More
Marketing Insights, Marketing TrendsThe Rise of Ethical Marketing Hello AMAzing readers! In today’s world, it’s not enough for brands to just sell products, they need to stand for something greater. The rise of ethical marketing has changed the way businesses connect with consumers, especially younger generations. These consumers are more informed, more socially
The Rise of Ethical Marketing Read More
AMA UT, Marketing InsightsBlack History Month: Entrepreneurs in Marketing Hello AMAzing readers! Black History month is a time to honor the contributions of Black leaders who have shaped industries and opened doors for future generations. Among these powerful leaders are Black entrepreneurs who have turned ideas into successful businesses while breaking barriers along
Black History Month: Entrepreneurs in Marketing Read More
Career Development, Marketing Insights, Marketing TrendsBrands Score Big During the Big Game Hello, AMAzing readers! Next weekend is the most watched sporting event, the annual championship game of the NFL. Not only does the Super Bowl highlight football, but it has become a big celebration of entertainment focusing on its halftime show, the national anthem
Brands Score Big During the Big Game Read More
AMA UT, Marketing Insights, Marketing Trends
