Netflix’s: Countdown: Paul vs. Tyson  Hello AMAzing readers!   Last weekend, Netflix live-streamed the Jake Paul vs. Mike Tyson fight. The fight introduced Netflix’s strategy to include live programming to compete with traditional broadcasters and expand its audience. The live sports streaming attracted new subscribers and advertisers, shifting from Netflix’s original

Getting back into the swing of school requires a lot of coffee. Emma Chamberlain, founder of Chamberlain Coffee, started by making YouTube videos and quickly became a top influencer. Her love for coffee was shown in almost every video she posted, which led to the making of her own creative brand: Chamberlain Coffee.

This summer was filled with lots of sun, palm trees, and groundbreaking pop music. With everyone having a “brat summer” inspired by Charli XCX’s new album, “BRAT,” Sabrina Carpenter and her hit single “Espresso,” and new rising pop icon, Chappell Roan

Alexandra Cooper’s Marketing Tactics on her Podcast: Call Her Daddy  Hello AMAzing readers,   This summer, Alexandra Cooper’s podcast Call Her Daddy has been blowing up. The podcast is well known for its conversational tone, relationship advice, and featuring celebrity guests. Episodes include spicy discussions on topics like relationship dynamics and

When creating different marketing strategies, it is important that you think of the audience. The key point is to grab their attention and make them interested in what you are trying to sell or advertise. However, today that might be a bit more difficult.