Emma Chamberlain: Chamberlain Coffee
Hello AMAzing readers! Getting back into the swing of school requires a lot of coffee. Emma Chamberlain, founder of Chamberlain Coffee, started by making YouTube videos and quickly became a top influencer. Her love for coffee was shown in almost every video she posted, which led to the making of her own creative brand: Chamberlain Coffee. She incorporates her love for coffee as well as promoting her brand in all her content, allowing her viewers to form a genuine trust in her brand.
Emma Chamberlain has built a strong connection with her audience from the start of her YouTube career to her podcast, “Anything Goes,” and has increasingly grown as she became a well-known influencer. Emma shares her love for coffee on many platforms like YouTube, Instagram, Spotify podcast, and TikTok to reach her millions of followers. Because of Chamberlain’s past with YouTube, she has already mastered the skill of using her creativity to engage her followers. From day-in-the-life videos to get ready with me videos, viewers constantly watch Emma with a coffee in her hand.
Chamberlain Coffee draws people from all over to the brand with the help of TikTok allowing the engagement of a new following. Her short and attractive videos of the aesthetically pleasing packaging with its colorful, fun designs also play a big role in increasing traffic to her product. Chamberlain emphasizes her high-quality brand with sustainable and eco-friendly packaging, which allows her younger customers to feel like they are choosing the right and most importantly, safe brand.
While her creative videos and eco-friendly branding help promote her brand, what makes Chamberlain Coffee stand out is her message that revolves around coffee being a part of enjoying life, relaxation, and self-care. She uses coffee to influence her followers to make new friends, try new things, and step out of their comfort zone with the help of coffee by their side. Her honest and open message is an extension of her warm personality as seen throughout her career, which creates a connection between her and her product. Her love of her fans also helps influence her branding as she uses polls, Q and A’s, and interactive content for the audience to be a part of the decision-making process. In her growing podcast, she offers advice to her following and acts as a motivator for those who are struggling mentally.
Every aspect of her career revolves around her genuine love for coffee, making her brand stand out as it welcomes everyone to support her product.
