Social Media Marketing 

Hey, AMAzing readers! Today we’ll be discussing the importance of social media marketing and how it can benefit you in your career. Let’s get started! Over the years, the world of marketing has grown to become diverse in its practices across the world. With easier access to the knowledge behind creating a business, marketing has become an essential practice when you try and get your name out there. Luckily, social media has grown to be significantly more than just a platform to showcase your lifestyle – it has also become a platform to showcase your business! Social media platforms like Instagram, Facebook, and TikTok, have increasingly been used in order to advertise a business. Usually, these businesses have accounts in order to advertise, reach new audiences, get sponsors, and gain more insight into what these audiences engage with the most. In this post, we’ll be covering the different methods and benefits that come with social media marketing! 

What is Social Media Marketing? 

While social media marketing may seem self-explanatory, it comes with certain strategies and methods when trying to reach a certain audience or pertain to a certain goal. Also, it could depend on the type of business you are running. Despite that, there are methods no matter what type of business you have that are beneficial when marketing on social media platforms. The main methods that are essential when marketing on social media are profile optimization, posting often, engaging with followers, advertising, and measuring how these methods are growing your business. Let’s look into these more deeply.  

Profile Optimization 

Profile optimization is how your social media profiles appear to an audience. Whether that audience is customers you are trying to gain or sponsors you want to promote your business, it is important that your profile not only showcases your business visually but is also inviting and easy to access. The more easily accessible and inviting, the more audiences you will reach. Another good tip is to link your other social media profiles and website to grow more of an audience on your other platforms! Having these easily accessible on popular platforms will be beneficial to growing your business. 

Posting Often & Engagement 

Of course, posting often on social media, especially when you’re running a business is important. Followers can stay up to date on your business and you can attract more of an audience. Posting often will showcase your posts to people’s algorithms that align with your business. It will also display to your followers the message and importance of your business. This ties in with engagement. While posting often is beneficial, you want to make sure you are building connections with your followers. This includes staying up to date with trends, replying to comments, responding to DMs, and more. A great example of this would be the language-learning app Duolingo. Duolingo is highly active on social media platforms like TikTok and Instagram, and they are attentive to their followers. This caused the business to gain popularity over time. These are valuable methods for Duolingo because whenever someone is thinking about learning a new language, they may remember a video or comment they came across about Duolingo and give it a try. Leaving a good impression on someone at the end of the day is the main goal! 

Advertising 

While the other previous methods were important, advertising is the method that brings everything together when it comes to social media marketing. With social media being exceedingly popular in this day in age, advertising on these platforms has grown to be popular among it as well. The good news is it is far more effective and less expensive than advertising in other ways, like a billboard or commercial on television for example. Also, there are different methods of advertising on social media in a fun and engaging way. As previously stated, posting often is beneficial – posts like your product or service, sales, new items, or short ads. A popular example of advertising on social media today would be the use of sponsors. Usually, these sponsors are popular social media influencers or celebrities with millions of followers. This has been a practical method of advertising because these products or services are being promoted on a much wider scale. Furthermore, a great number of their followers admire these people so much, which makes them more easily influenced. If someone I look up to likes and recommends this product/service, I might like it too.  

The Benefits 

Social media marketing has grown to be popular and highly beneficial. Creating connections, reaching a variety of different audiences to drive traffic to your business, and building awareness to your brand, are some of the few ways social media marketing can benefit your business. No matter if you’re a new business just getting started or one that has been around for years, it is never too late to get started! The best part is there are so many tips and tricks to learn how to market your business effectively on social media, making it far more accessible and welcoming for everyone.  

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