Brands Score Big During the Big Game
Hello, AMAzing readers! Next weekend is the most watched sporting event, the annual championship game of the NFL. Not only does the Super Bowl highlight football, but it has become a big celebration of entertainment focusing on its halftime show, the national anthem performance, and commercials. Because the Super Bowl holds a massive audience, advertisements are extremely valuable.
Super Bowl advertisements have become iconic for their creativity and storytelling and people discuss and remember for a long time after the game. One of the most famous advertisements from Amazon displayed many celebrities stepping in while Alexa lost her voice in 2018. This ad drove up sales for the Alexa product. Many viewers tune in specifically to watch the commercials, providing a chance for brands to reach their target audience and new viewers. Advertisers pay an average of 7 million dollars to have their 30-second-long commercials aired. Airing an ad sets a brand apart as a major player as it invests millions in marketing and influences viewers to buy its products.
With help from social media, brands can launch campaigns before, during, and after the game on Instagram, TikTok, and other apps to encourage audience interaction. Many of the commercials use pop culture trends to promote audience engagement. The ads are designed to align with a wide range of viewers like families, sports fans, and non-sports fans. Many brands like to unveil new products, partnerships, or services, to utilize maximum audience visibility. Some brands tie in teasers, influencer collaborations, and behind-the-scenes content before the event to build viewer anticipation. Another famous Super Bowl ad was Reese’s commercial that promoted their new product, the Peanut Butter Caramel Cup. The many commercials and the halftime show have become a marketing powerhouse, with brands integrating campaigns around the artist’s performance. The 2025 show will feature the partnership between Kendrick Lamar and the Willy Chavarria Collection to release a special collection featuring 90s-inspired sportswear.
The Super Bowl is the biggest marketing arena because of its massive audience reach, cultural impact, and high engagement rates with the ads being almost level to the main event.
