Marketing Fails The Cringiest Campaigns in History Hello AMAzing readers! Marketing is an extremely powerful tool. The right campaign can make you fall in love with a brand or buy a product you don’t need. However, marketing can also have its mess-ups. Looking back at marketing failures allows you to […]
Netflix’s: Countdown: Paul vs. Tyson Hello AMAzing readers! Last weekend, Netflix live-streamed the Jake Paul vs. Mike Tyson fight. The fight introduced Netflix’s strategy to include live programming to compete with traditional broadcasters and expand its audience. The live sports streaming attracted new subscribers and advertisers, shifting from Netflix’s original
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Marketing Insights, Marketing TrendsABC’s Marketing Tactics for User Engagement Hello AMAzing readers! This time during the school year can get very stressful, but having a show to watch can help ease your mind. Shows like Dancing with the Stars and The Bachelor are great for getting together with friends after a long week
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Marketing InsightsGetting back into the swing of school requires a lot of coffee. Emma Chamberlain, founder of Chamberlain Coffee, started by making YouTube videos and quickly became a top influencer. Her love for coffee was shown in almost every video she posted, which led to the making of her own creative brand: Chamberlain Coffee.
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Marketing Insights, Marketing TrendsAlexandra Cooper’s Marketing Tactics on her Podcast: Call Her Daddy Hello AMAzing readers, This summer, Alexandra Cooper’s podcast Call Her Daddy has been blowing up. The podcast is well known for its conversational tone, relationship advice, and featuring celebrity guests. Episodes include spicy discussions on topics like relationship dynamics and
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Marketing Insights, Marketing TrendsShort-form video content on platforms like TikTok, Reels, and YouTube Shorts remains influential in driving consumer behavior, with marketers increasingly investing in these formats due to their engaging nature and effectiveness in conveying brand messages.
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AMA UT, Marketing Insights, Marketing TrendsWomen have made significant strides in the marketing world, breaking barriers and making notable contributions across the industry. Women are increasingly taking leadership roles in marketing departments and agencies.
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Calendar Observations, Marketing InsightsSkims has gained popularity for its innovative products, sleek branding, and inclusive approach to sizing diversity. The brand has leveraged Kim Kardashian’s celebrity status and social media influence to reach a broad audience and establish itself as a leader in the shapewear and loungewear market.
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Marketing Insights, Marketing TrendsTikTok Shop’s popularity is increasing making a big impact in the world of marketing. TikTok Shop is a feature within the TikTok app that allows users to discover and purchase products directly from the platform.
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Marketing InsightsJoin AMA UT on Tuesday, January 30th from 5 pm to 9 pm at Chipotle to help fundraise for a special event. All proceeds will go to the annual International Collegiate Conference that AMA National hosts in New Orleans. The ICC is an extremely valuable event with many resources to help students become better equipped in professional marketing.
AMA Fundraiser For ICC Read More
AMA UT, Marketing Insights
