Tips for Creating Your Website

As college students, we should always be promoting and building our personal brands. No matter what your major is, you should be able to show off your skills through your resume, or a personal branded website.

The main goals of a website are to drive traffic, drive conversion, and answer the following questions: What do you offer? Why should an employer pick you? What should I do next? Make sure your website is relevant, useful, actionable, trustworthy, and provides a great user experience. In order to do this, make sure you consider having a suitable color scheme, calls to action, images, videos, forms, and blogs. 

You want to design your website for useability. Make sure to follow website conventions and create visual hierarchies. Pages should be broken up into clearly defined areas. Eliminate all distractions from your website and format all of your content to support scanning, as not all who visit your website will read every word. 

Include content on your website that will persuade people. All of your content comes before the design because it is truly more important to have great content. Effective content is relevant, personalized, addresses needs and interests, and demonstrates that you are the solution to an employer’s problem. Important content to include on a portfolio website includes the following: an about page, an education page, a work experience page, hard/soft skills, and potentially a blog. 

Giving employers a clear image of who you are is so important when presenting yourself for a potential job opportunity. We hope that these few tips help you get a great start on creating your personal website!