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Creating a Personalized Digital Experience
October 10, 2024 @ 10:00 am - 12:00 pm

There is constant chatter and research on the benefits of a personalized digital experience including increased trust, engagement and revenue. Yet, according to Gartner, 63% of digital marketing executives say providing tailored experiences to customers continues to be a challenge.
This session will focus on the critical steps to developing a personalization proof of concept (POC) that can help jumpstart your personalization program for your digital experience.