Gap vs. American Eagle: The Denim Showdown Hi AMAzing readers, over the past few weeks, denim ads have dominated the online conversation – and not all for the same reasons. American Eagle’s Sydney Sweeney campaign went viral, but not just for its sleek visuals or star celebrity. Instead, it stirred […]
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AMA UT, Marketing Insights, Marketing TrendsMarketing Fails The Cringiest Campaigns in History Hello AMAzing readers! Marketing is an extremely powerful tool. The right campaign can make you fall in love with a brand or buy a product you don’t need. However, marketing can also have its mess-ups. Looking back at marketing failures allows you to
The Rise of Ethical Marketing Hello AMAzing readers! In today’s world, it’s not enough for brands to just sell products, they need to stand for something greater. The rise of ethical marketing has changed the way businesses connect with consumers, especially younger generations. These consumers are more informed, more socially
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AMA UT, Marketing InsightsBrands Score Big During the Big Game Hello, AMAzing readers! Next weekend is the most watched sporting event, the annual championship game of the NFL. Not only does the Super Bowl highlight football, but it has become a big celebration of entertainment focusing on its halftime show, the national anthem
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AMA UT, Marketing Insights, Marketing TrendsThis past weekend, our AMA chapter at The University of Tampa showcased its excellence at the annual American Marketing Association International Collegiate Conference held in New Orleans, LA.
AMA UT Shines at ICC, Ranking Top 15 Internationally Read More
AMA UT, Career DevelopmentShort-form video content on platforms like TikTok, Reels, and YouTube Shorts remains influential in driving consumer behavior, with marketers increasingly investing in these formats due to their engaging nature and effectiveness in conveying brand messages.
Trends in Marketing 2024 Read More
AMA UT, Marketing Insights, Marketing TrendsJoin AMA UT on Tuesday, January 30th from 5 pm to 9 pm at Chipotle to help fundraise for a special event. All proceeds will go to the annual International Collegiate Conference that AMA National hosts in New Orleans. The ICC is an extremely valuable event with many resources to help students become better equipped in professional marketing.
AMA Fundraiser For ICC Read More
AMA UT, Marketing InsightsThe AMA UT Leadership team is ready to help you gain real world experience and become a leader! AMA UT has several leadership positions open for this spring semester and we want you to apply.
Welcome back new and returning Spartans! We hope that you had a wonderful winter break. As a new semester begins, we want to welcome you to join AMA UT and tell you a bit about what we do here at The University of Tampa.
Welcome Back Spartans Read More
AMA UT, Marketing InsightsHave you thought about signing up for a club but thought it was a bit intimidating? AMA UT wants to make sure you are aware and take full advantage of your membership and we are here to help guide you. Taking the first steps can be easier than you think.
Understanding Your AMA Membership Read More
AMA UT, Career Development, Marketing Insights
