As Hispanic Heritage Month comes to a close, it is important to recognize why we celebrate Hispanic Heritage Month in the first place. This month recognizes the importance and influence of Hispanic/Latino American culture
Hispanic Leaders in Marketing Read More
Calendar Observations, Marketing InsightsThis summer was filled with lots of sun, palm trees, and groundbreaking pop music. With everyone having a “brat summer” inspired by Charli XCX’s new album, “BRAT,” Sabrina Carpenter and her hit single “Espresso,” and new rising pop icon, Chappell Roan
How These Pop Girls Redefined Summer Music Read More
Marketing Insights, Marketing TrendsThis past weekend, our AMA chapter at The University of Tampa showcased its excellence at the annual American Marketing Association International Collegiate Conference held in New Orleans, LA.
AMA UT Shines at ICC, Ranking Top 15 Internationally Read More
AMA UT, Career DevelopmentWhen creating different marketing strategies, it is important that you think of the audience. The key point is to grab their attention and make them interested in what you are trying to sell or advertise. However, today that might be a bit more difficult.
Hooking Your Audience in 60 Seconds: Crushing Short-Form Video Content Read More
Marketing Insights, Marketing TrendsSince Ariana Grande’s short hiatus from making music, fans all over were eager for new songs from the popular singer. Grande’s announcement of her new album Eternal Sunshine right after the release of her single Yes, And? sparked many exciting conversations from fans and people alike.
Eternal Sunshine: Ariana Grande’s Music Marketing Strategy Read More
Marketing Insights, Marketing TrendsEven if you are not a big football fan, you know that the Super Bowl is a huge event nationwide. Whether that be the two rivalry football teams playing against each other, the halftime show, or the commercials! There is something unique about one day during a big event on television where the commercials are extra special.
Super Bowl Ads Contributions to Marketing Read More
Marketing Insights, Marketing TrendsFebruary is Black History Month, where we pay tribute and honor the many generations of African Americans who fought and struggled throughout U.S. history. In honor of Black History Month, this blog will focus on a few of the many black individuals who made significant contributions in the marketing world across different industries.
Black Leaders in Marketing Read More
Marketing InsightsHello, AMAzing readers! Today we’ll be going through how marketers draw customers in with little psychological tactics. When you usually think of marketing a product, the main idea is how to engage your product with consumers the best.
Psychology of Marketing Read More
Marketing InsightsHey, AMAzing readers! Today we’ll be discussing the importance of social media marketing and how it can benefit you in your career. Let’s get started! Over the years, the world of marketing has grown to become diverse in its practices across the world.
Social Media Marketing Read More
Marketing InsightsThe world of Artificial Intelligence has been growing rapidly right before our eyes. With resources like virtual assistants (Siri, Alexa, Google), image and facial recognition, and new chatbots like ChatGPT that can provide you with instant answers to your questions. The emergence of AI has been making everyday tasks easier for people.
Impacts of Artificial Intelligence in Marketing Read More
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